All things pointed to an engineer in the making. But, ended up studying to work as a marketer. However, life had chosen for me to become a rogue creative. And have never looked back since then.
Fast forward today. Solved creative challenges for some of the top global brands. Developed 150+ communication campaigns across diverse industries. Overseen TV commercial shoots in Thailand, Italy, Turkey, Prague, Singapore, Malaysia and India. Both, lifestyle and high-speed food product shoots. Led and trained teams of inspiring creative resources.
And it feels like, things are just getting started.
TL;DR
AWAIS DHAKAN
ABOUT ME
22+
years of experience
35
EFFIE AWARDS
BRANDS
ACROSS CATEGORIES
What I DO?
Behind every brand challenge is a behavior to be influenced. I love peeling through the layers to uncover what makes people tick, for half the battle is won there!
1
CREATIVE STRATEGY
2
COPYWRITING
I think in words and express them across diverse canvases - from concept papers, campaign ideas and case studies to narratives for pitch presentations, copy for traditional and digital mediums, and scripting 100+ TV commercials.
3
BRAND IDENTITY & PLATFORM DEVELOPMENT
Simple ideas, expressed single-mindedly and scaled seamlessly across touch points - adaptive storytelling is how I navigate through the rapidly evolving communication landscape.
4
INTEGRATED CAMPAIGN PLANNING
Naming, carving its purpose, giving it a voice and an identity - bringing a brand to life is what piques my interest the most.
