Fanta’s sales volume grew by 2X the set targets to 11%, while Top-of-Mind consideration scores increased by 33%
Achieved a 93% positive sentiment score amongst the youth beyond the targeted 80%
98% reach on TV, an engagement rate of 45% on digital, social media reach of +90%, +6000 user generated content and +400 million total impressions
FANTA
RELAUNCH CAMPAIGN CASE VIDEO
#FOREVERRUNGFUL
(Forever Colourful)