A problem for millions of girls across Pakistan who continue to use cloth for menstrual hygiene, and how Always took a small little step to address it.

PERIOD POVERTY

LACK OF RESOURCES TO AFFORD SANITARY PADS FOR MENSTRUAL HYGIENE

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#ALWAYSFREE CASE VIDEO

What started as an Independence Day digital campaign, became a yearly initiative for 3 consecutive years.

INTRODUCED ALWAYS IN THE LIVES OF

OVER HALF A MILLION GIRLS

BACK TO SCHOOL

WHO WERE ABLE TO GO